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What is the largest online marketplace in Africa?

The largest online marketplace in Africa is Jumia, with 23 million visits per month. Jumia is the only marketplace in the list with a truly pan-African business, bringing in sales from Nigeria, Egypt, Morocco, Kenya, Tunisia and more. Next is Takealot.com with 10 million monthly visits, 96% of which are from its home country of South Africa.

Which online marketplaces are Pan-African?

Jumia is the only marketplace in the list with a truly pan-African business, bringing in sales from Nigeria, Egypt, Morocco, Kenya, Tunisia and more. Next is Takealot.com with 10 million monthly visits, 96% of which are from its home country of South Africa. Souq also has around 10 million monthly visits, most of which are from Egypt.

How many online marketplaces are there in Africa?

Africa’s 631 online marketplaces recorded 2.17 billion visits in 2019. That’s just 8% of the traffic on Amazon. 10 countries – including South Africa, Egypt, Nigeria and Algeria – are responsible for 94% of all online business in Africa. Consumer traffic on online marketplaces in Africa slipped by 5% from 2017 to 2019. An unexpected error occurred.

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